


Client I Check Point Technologies
Role I UX Researcher, Facilitator
Planning, research and facilitation of a Design Thinking workshop at Check Point’s Global Sales Leadership Meeting. Co-developed with Michal Eitan (former VP of Operations at Check Point).
THE ORIGINAL ONLINE STORE
WHAT THE MANAGEMENT
WANTED TO ACHIEVE
Design thinking is a non-linear, five phases process - that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions.
Check Point commissioned this strategic workshop to provide its global sales managers with tools to visualize their partners relationship with the brand.

LAYING DOWN THE BUILDING BLOCKS
The conference focused on journey-mapping and ideation. So, preparing for the
event itself required some preliminary research.... Here’s how it happened!

FRAMING THE CHALLENGE
We met with the Head of Partner Alliance and the Vice President of Products to define what needs to be improved.

QUALITATIVE RESEARCH
We built a questionnaire and interviewed over 25 business partners from around the globe about their experience.


DEFINING THE PERSONAS
After the partners feedback had been synthesized together with the VPs we created 4 partner personas.
THE USERS
TYPES OF PARTNERS




​
THE MAIN EVENT
Working in groups of 8 (with regional managers from around the world), we discussed
and visualized how specific type of partners would think, act and feel - when facing a defined
business scenario. Then, we highlighted the most difficult points in the customer’s
journey and held a quick ideation session within the teams.




PARTICIPANTS
FEEDBACK
Although skeptic at first, we quickly realized that executives recognize the presonas we’ve identified from their day to day which ignited a prolific discussion between various team members.
At the end of the event, several sales managers had requesting more information about design thinking tools. Which to us, was the best feedback!
