top of page
IMG_20191105_093650.png

Client  I   Check Point Technologies

Role  I   UX Researcher, Facilitator

Planning, research and facilitation of a Design Thinking workshop at Check Point’s Global Sales Leadership Meeting.  Co-developed with Michal Eitan (former VP of Operations at Check Point).

THE ORIGINAL ONLINE STORE

WHAT THE MANAGEMENT

WANTED TO ACHIEVE

Design thinking is a non-linear, five phases process - that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions.

Check Point commissioned this strategic workshop to provide its global sales managers with tools to visualize their partners relationship with the brand.

Design thinking.png

LAYING DOWN THE BUILDING BLOCKS

The conference focused on journey-mapping and ideation. So, preparing for the event itself required some preliminary research.... Here’s how it happened!

framing.png

FRAMING THE CHALLENGE

We met with the Head of Partner Alliance and the Vice President of Products to define what needs to be improved.

Qualitative reserach.png

QUALITATIVE RESEARCH

We built a questionnaire and interviewed over 25 business partners from around the globe about their experience.

CP_Interview.png
Users.png

DEFINING THE PERSONAS

After the partners feedback had been synthesized together with the VPs we created 4 partner personas.

THE USERS

TYPES OF PARTNERS

Paul.png
CP_Paul.png
CP_Bart.png
CP_Eric.png

THE MAIN EVENT

Working in groups of 8 (with regional managers from around the world), we discussed and visualized how specific type of partners would think, act and feel when facing a defined business scenario. Then, we highlighted the most difficult points in the customer’s journey and held a quick ideation session within the teams.

IMG-20191105-WA0015.jpeg
IMG_20191105_133710.jpeg
CP-Crowd.png
IMG_20191105_122158.jpg

PARTICIPANTS

FEEDBACK

Although skeptic at first, we quickly realized that executives recognize the presonas we’ve identified from their day to day which ignited a prolific discussion between various team members.

At the end of the event, several sales managers had requested more information about design thinking tools. Which to us, was the best feedback!

 

CP_Feedback.png
bottom of page